Art Direction

Alla Carta Studio

Photography

Scheltens & Abbenes

MUTINA
A NEW PERSPECTIVE ON TILES
ADV CAMPAIGN 2017

We art directed Mutina’s second advertising campaign, a consolidation of the collaboration with artists Scheltens & Abbenes. While the challenge of the first campaign was to tell in three different composition a story worth of 10 years of different collections made by different designers, this time the duo had to measure with 3 different collections: Rombini by Ronan and Erwan Bouroullec, Numi by Konstantin Grcic and Puzzle by Edward Barber and Jay Osgerby.

The result is a series of architectural compositions with a great visual impact given by the apparently bi-dimensional tiles structures.

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T. +39 02 39522568

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